Marketing Strategies—45%
Develop and execute integrated marketing strategies aligned with product growth, customer engagement, and organizational objectives.
Partner with product, advocacy, and commercial teams to identify business opportunities and create marketing plans that drive awareness, adoption, and retention.
Support commercial initiatives and sales channels, including SafetyAtlas, through targeted marketing programs and campaigns.
Leverage customer, market, and competitive insights to inform marketing recommendations and optimize campaign effectiveness.
Collaborate with creative, digital, and sales partners to develop consistent messaging content and campaign assets across channels.
Utilize digital marketing tools and platforms, including CRM, SEO/SEM, and analytics solutions, to support campaign execution and performance measurement.
Project and Campaign Management—55%
Lead the planning, execution, and optimization of marketing campaigns that support lead generation, customer engagement, product adoption, and retention goals.
Translate marketing requests and business objectives into actionable campaign plans, requirements, timelines, and deliverables.
Develop and adapt marketing content and copy for digital, print, email, web, social, and ad sales channels.
Manage campaign budgets, schedules, and project priorities to ensure timely and cost-effective delivery.
Coordinate and execute recurring, seasonal, evergreen, and ad hoc marketing initiatives.
Partner with internal teams and external vendors to deliver high-quality campaign assets and marketing programs.
Monitor, analyze, and report on campaign performance using data and insights to improve effectiveness and drive continuous optimization.
Support high-volume marketing workflows and resource planning to ensure efficient campaign execution across the organization.
Stay current on marketing trends, technologies, and best practices and recommend opportunities for innovation and improvement
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